Content Marketing Resources – White Papers / eBooks

WinGreen is proud to offer the following content marketing resources to help you understand more about the key issues in today’s complex world of digital marketing and lead generation.

10 Engaging Topics That Keep Your Ezine Reader Interested

Email marketing remains the workhorse of the online lead generation world yet remains stubbornly difficult to execute effectively. Readers of 10 Engaging Topics that Keep your Ezine Reader Interested will learn why using “ezines” in your email marketing is an effective way to reach prospects, and ten types of topics that are proven to engage readers.

50 Steps to Delivering Great Webcasts

50 Steps to Delivering Great Webcasts

Webcasts are an exceptionally valuable part of the content mix for B2B lead generation in technology companies. In this complimentary e-book, 50 Steps to Delivering Great Webcasts, you’ll learn the typical challenges to producing great webcasts, and the timetable and sequence of events required for executing the 50 steps to a great webinar.

Sales Success: 5 Powerful Prospecting Tips

Sales Success: 5 Powerful Prospecting Tips

In the average salesperson’s day, 75% of the time is spent on something other than face-to-face customer interactions. Improving direct customer time to 50% or better will lead to significantly more success. In this complimentary e-book, Sales Success: 5 Powerful Prospecting Tips, you’ll learn a simple, five-step process for achieving the level of improvement you desire.

How to Get Started in B2B Content Marketing in 2014

How to Get Started in B2B Content Marketing in 2014

It’s a new year and now is a good time to make sure your lead generation and content marketing strategies and programs are operating effectively. This complimentary e-book contains six practical tips for making sure your 2014 B2B content marketing efforts yield maximum results for your organization.

Ten B2B Content Marketing Mistakes and How to Avoid Them

Ten B2B Content Marketing Mistakes and How to Avoid Them

With most buyers now doing their own research on the Web before having any contact with a salesperson, the need to create and offer compelling, informative, relevant content for those buyers is more critical than ever. However, most marketing organizations are finding that content marketing is easier said than done. In this e-book, the author presents ten all too common content marketing mistakes and how to avoid them.

Top Ten Content Marketing Killers

Top Ten Content Marketing Killers

Content marketing has proven to provide great benefits, but there are a lot of moving parts and expertise required to be successful. This 16 page ebook, Top Ten Content Marketing Killers: How to Survive and Thrive by Outsourcing Your Content Marketing, provides in-depth details about how content marketing works, its undeniable benefits, and ten killer reasons you should be seriously considering outsourcing your content marketing.

Top Ten Tips for Online Lead Generation

Top Ten Tips for Online Lead Generation

Online lead generation, both inbound and outbound, continues to lead the way for B2B marketing. Learn how to maximize your results with this 13-page e-book, Top Ten Tips for Online Lead Generation. This e-book provides a glossary of online lead generation terms as well as ten important directives covering topics like collaborating with the sales organization, managing a mix of marketing assets, and the need for discipline in the management of campaigns.

Seven Ways Content Marketing Improves Lead Generation

Seven Ways Content Marketing Improves Lead Generation

One of the most effective methods of reaching and influencing potential buyers and convincing them to identify themselves as prospects is content marketing. Learn why with this 15-page e-book Seven Ways Content Marketing Improves Lead Generation. With the many different ways to generate sales leads available today, determining the best mix and the optimal areas for investment can be a challenge. Content marketing is a smart choice because it produces excellent results and the return on investment is very compelling.

Defining Success in Online Lead Generation

Defining Success in Online Lead Generation

How can you tell if your online lead generation efforts are paying off?  This white paper provides the answers to measuring quantity, quality, and cost that can help you maximize your results. In this 8-page e-book Defining Success in Online Lead Generation, you will learn what is effective lead generation, the quantity of leads required to sustain a robust sales funnel, how to define quality leads, and the economics of lead generation.