High Technology

/High Technology



Quintiq Success Story

Quintiq desired to continue its strong growth around the world, and in particular wished to focus on accelerating growth in the United States. The organization undertook a significant improvement program for its North American marketing that included new emphasis on both outbound and inbound marketing, increased investment in online presence, and new focus on content marketing, including a complete re-launch of its website, www.quintiq.com. Quintiq’s CMO and North American VP of Sales wanted to create rapid and sustained sales pipeline growth.



SciQuest Success Story
SciQuest’s higher education and public sector markets had provided solid revenue growth and cash flow for years. However, the company desired growth in enterprise (“commercial”) industries. After a new VP of commercial sales was hired, Marketing redirected some resources, but naturally needed to remain focused on the larger, “cash cow” sectors. As a result, the Commercial sales team had little to no lead generation activity.



Comverge Success Story
Comverge had been built primarily through merger and acquisition from 1997 to the present from its corporate roots in Scientific Atlanta, Powercom, and Lucent. In a heavily regulated, hotly competitive market, Comverge needed to improve organic growth and decided to add new content marketing “air cover” to its Commercial & Industrial (C&I) line of business in order to rapidly build new sales pipeline in the first half of 2011.

Innovative Systems

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Innovative Systems Success Story
Many of ISI’s competitors were still experiencing the effects of the recession that had begun in December 2007. ISI on the other hand, had products that continued to provide excellent value to their clients and the company maintained a healthy demand and roster of loyal customers. Sensing the opportunity to gain market share, ISI wanted to go on the offensive and find new ways of reaching new clients using the latest in content marketing initiatives.  They also wanted to drive higher revenue growth through alternative methods of lead generation to a very targeted audience.

Siemens Enterprise Communications

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Siemens Enterprise Communications Success Story

Siemens Enterprise Communications is a market leader in many of the segments they target. The company is the number one telecommunications-centric managed services provider in the world, and is growing strongly in APAC and North America. However, maintaining leadership in those market segments consumes most of the company’s executive focus and available marketing man-hours, leaving fewer marketing resources and time to enter and grow new markets.

TeleCommunication Systems

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TeleCommunication Systems Success Story

The FCC mandated the Commercial Mobile Alert System (CMAS) to be implemented by mobile phone carriers by April, 2012. TCS needed to quickly and effectively reach buyers and influencers at mobile carriers before that date to generate sales prospects. However, like most companies, TCS found it impossible for internal resources to generate enough new content and execute campaigns in time to meet their lead generation objectives.