Innovative Systems

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Innovative Systems Success Story
Many of ISI’s competitors were still experiencing the effects of the recession that had begun in December 2007. ISI on the other hand, had products that continued to provide excellent value to their clients and the company maintained a healthy demand and roster of loyal customers. Sensing the opportunity to gain market share, ISI wanted to go on the offensive and find new ways of reaching new clients using the latest in content marketing initiatives.  They also wanted to drive higher revenue growth through alternative methods of lead generation to a very targeted audience.