Clean Technology

/Clean Technology

Comverge

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Comverge Success Story
Comverge had been built primarily through merger and acquisition from 1997 to the present from its corporate roots in Scientific Atlanta, Powercom, and Lucent. In a heavily regulated, hotly competitive market, Comverge needed to improve organic growth and decided to add new content marketing “air cover” to its Commercial & Industrial (C&I) line of business in order to rapidly build new sales pipeline in the first half of 2011.