Siemens Enterprise Communications Success Story

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Siemens Enterprise Communications is a market leader in many of the segments they target. The company is the number one telecommunications-centric managed services provider in the world, and is growing strongly in APAC and North America. However, maintaining leadership in those market segments consumes most of the company’s executive focus and available marketing man-hours, leaving fewer marketing resources and time to enter and grow new markets.

Project Overview

  • Targeted content marketing campaigns to support Siemens’ entry into a new, narrowly defined niche market for their IP Voice product set
  • White papers and web seminars
  • Two mass email campaigns per month
  • WinGreen creates original new white papers each month, and also uses pre-existing Siemens content
  • Target database of email addresses for thousands of decision makers and buyers of trader turrets and trader voice systems at financial, equities, and commodities trading companies in the United States

Siemens Enterprise Communications, a joint venture of Siemens AG and the Gores Group, is one of the global leaders in unified communications solutions. With presence in more than 100 countries, the company provides comprehensive communication and collaboration solutions for organizations of all sizes.

Siemens Enterprise Communications is a market leader in many of the segments they target. The company is the number one telecommunications-centric managed services provider in the world, and is growing strongly in APAC and North America. However, maintaining leadership in those market segments consumes most of the company’s executive focus and available marketing man-hours, leaving fewer marketing resources and time to enter and grow new markets. 

Siemens Enterprise Communications engaged WinGreen Marketing Systems to take on the task of launching supplemental content marketing campaigns into a series of niches targeted for entry by the company. WinGreen provides outsourced content marketing to focus on the “rising stars”, allowing Siemens to keep most internal marketing resources focused on their primary revenue producing products. 

Tens of millions of dollars in new IP Voice sales pipeline for Siemens Enterprise Communications in first 90 days.

WinGreen Provided Services

  • Three-week setup, customization, creation of first original white paper
  • Created email database of thousands of contacts in Siemens’ designated target segment
  • WinGreen authors and creates one new original white paper per month and utilizes one Siemens-authored paper or brief per month
  • WinGreen hosts, promotes, and manages logistics for one webinar per quarter
  • WinGreen creates HTML emails, tests for spam filter scoring, and conducts mass email marketing to the target database
  • WinGreen creates optimized landing pages with registration forms on Siemens’ website. Forms are pre-filled with responders’ contact data, yielding 50% higher registration rate
  • Leads are delivered to Siemens Marketing for distribution to salespeople. (Optionally, leads can be auto-distributed in real time to mobile devices, email, and Salesforce queues)
  • Inbound leads are de-duplicated and resolved against existing contacts. WinGreen manages the contact database for data quality, and manages opt-outs and email bounces to comply 100% with U.S. CAN-SPAM Act