Quintiq Success Story

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Quintiq desired to continue its strong growth around the world, and in particular wished to focus on accelerating growth in the United States. The organization undertook a significant improvement program for its North American marketing that included new emphasis on both outbound and inbound marketing, increased investment in online presence, and new focus on content marketing, including a complete re-launch of its website, www.quintiq.com. Quintiq’s CMO and North American VP of Sales wanted to create rapid and sustained sales pipeline growth.

Project Overview

  • The WinGreen System of Marketing™
  • Turnkey content marketing lead generation program
  • WinGreen-authored management briefings plus Quintiq existing materials
  • Three campaigns per month
  • Over 1,000,000 emails sent
  • 70 hot prospects
  • 45% of responders became marketing-qualified leads

Quintiq, Inc. is the U.S. operation of Quintiq Holding B.V., which is based in the Netherlands. Since 1997, Quintiq has been solving supply chain optimization puzzles using a single supply chain planning & optimization software platform. Today, approximately 12,000 users in over 80 countries rely on Quintiq software to plan and optimize workforces, logistics and production. Quintiq has headquarters in the Netherlands and the USA, and offices around the world.

Quintiq desired to continue its strong growth around the world, and in particular wished to focus on accelerating growth in the United States. The organization undertook a significant improvement program for its North American marketing that included new emphasis on both outbound and inbound marketing, increased investment in online presence, and new focus on content marketing, including a complete re-launch of its website, www.quintiq.com. Quintiq’s CMO and North American VP of Sales wanted to create rapid and sustained sales pipeline growth. 

Quintiq engaged WinGreen to jointly design a custom lead generation program to meet Quintiq’s objectives for delivering leads to the inside sales group as well as for increasing Quintiq’s brand and value awareness in its American target segments. WinGreen created and launched an intensive series of content marketing and email marketing campaigns through 2013.

The marketing assets included new e-books created by WinGreen, live webinars, and existing Quintiq e-books. WinGreen built a tightly defined target email database of tens of thousands of individuals matching Quintiq’s “perfect prospect profile” to whom the marketing assets would be promoted. Responders who registered to receive content were captured as “interested leads” and distributed in real time to the email inboxes, mobile devices, and Salesforce queues of designated salespeople for immediate follow-up. 

  • Over 200 interested leads generated per month
  • More than 300 high-quality leads accepted by Sales
  • More than 45% of leads became marketing qualified
  • 5 new “high value contacts” identified by Sales
  • 70 leads converted to “hot prospect”
WinGreen Provided Services

  • Comprehensive WinGreen System of Marketing™
  • Three outbound campaigns per month
  • Social media promotion
  • AmixofWinGreen,Quintiq, and third-party (analyst, researcher) management briefings, case studies,andwebinars
    • Author and publish e-books
    • Copy edit all Quintiq management briefings
    • Host live webinars
  • Integration of the WinGreen System Architecture™ with Quintiq’s Salesforce and Marketo platforms