How to Get Started in B2B Content Marketing in 2014

How to Get Started in B2B Content Marketing in 2014It’s a new year and now is a good time to make sure your lead generation and content marketing strategies and programs are operating effectively. This complimentary e-book contains six practical tips for making sure your 2014 B2B content marketing efforts yield maximum results for your organization.

Readers of this e-book will learn:

  • The importance of understanding your audience and speaking directly to them
  • Why it’s critical to set up a campaign calendar and actively promote on that schedule
  • Key metrics and the need to track them

Request your copy now. And don’t forget to visit the Resource Center for more e-books and information on content marketing and lead generation.

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