WinStrategy™

WinGreen’s WinStrategy™ is a process to create a content marketing strategy that aligns goals, objectives and priorities for each stakeholder across business functions that are critical for the successful development of marketing, sales and product development initiatives.

WinGreen takes an engineering approach to developing a content marketing strategy by having clearly defined activities and deliverables for each phase of the project with the following overall objectives.

  • Aligning and prioritizing marketing projects with business objectives
  • Developing implementation plans to deliver measurable business value

WinGreen’s WinStrategy™ is comprised of five phase engagement process that includes the following activities and deliverables and is typically delivered over a four to six week period.

Phase 1
Project Operations

Phase 2
Business Assessment

Phase 3
Conceptual Solutions

Phase 4
Analysis

Phase 5
Recommendation

Objective: Scope

Activities

Executive Sponsorship

Scope Definition

Team Introduction

Preliminary Research

Client Knowledge Sources Identified

Deliverables

Project Plan and Management

Questionnaires and Workshop Agendas

Project Plan and Schedules

 

Objective: Understand

Activities

Core Business Activities

Strategic Objectives

Critical Success Factors

Strategies and Tactics

Key Performance Indicators

Competitive Landscape

Current Marketing Capabilities

Deliverables

Marketing Needs / Alignment

Current Marketing Capabilities

Gap Analysis

 

Objective: Define

Activities

Activities for Marketing

Evidence and Impact

Measurements

Constraints

Required Enablers

Technology Solutions

Potential Business Value

Deliverables

Key Findings Report

Vision State Picture

Key Initiatives / Conceptual Solutions

Potential Marketing Projects

Required Organization

Objective: Analyze

Activities

Detailed Analysis of Conceptual Solutions

 

Deliverables

Summary Budgets

Ranked Projects

Risk Analysis

Organizational Impact

Phasing and Dependencies

Benefits

Return On Investment

Summarized Cash Flow Impacts

 

Objective: Recommend

Activities

General Marketing Strategic Focus

High Priority Projects

Timelines

Quick Hits

Path Forward

Final Deliverables

Summary and Detailed Findings Presentations

Document Corporate Marketing Strategic Plan

Transfer Knowledge