Marketing Content Creation

The foundation for all content marketing is compelling content. Content creation is required for inbound marketing, outbound marketing, email marketing, advertising, public relations, sales aids, and all marketing communications. Everybody knows it; almost nobody has it. WinGreen can be your content creation partner for any content types – marketing assets – you need. Whether we’re authoring materials for you as work for hire or creating effective content to be used in full-scale content marketing, inbound marketing, or email marketing campaigns we run for you, WinGreen has the resources, the expertise, and the experience required to generate high-quality, high-impact content for any buyer persona, buying phase, or medium that you need.

Content Media and Marketing Assets

WinGreen can author and publish any content medium for you.

  • Articles
  • Blog Posts
  • Business Case Papers
  • Case Study / Success Story
  • E-books
  • Infographics
  • Landing Pages
  • Mini On-Demand Webinars
  • Podcasts
  • Press Releases
  • Sales Battle Cards
  • Social Media Posts
  • Tweets
  • Video
  • Webcasts
  • White Papers

WinGreen Content Creation Strategy

When WinGreen is hired to conduct comprehensive content marketing, our marketing pros use software tools to identify which topics, themes, and keywords your targets are searching for on the Web, based on your target demographics, your product positioning, and your key messages.

The foundation of each content marketing campaign is a new, original white paper, containing fresh perspective, research, and/or opinion (but no sales language). We then use a “write once use many” method to re-purpose into other media.

For example, a 3000 word white paper might yield

  • 10+ blog posts
  • 10 to 20 tweets
  • 10+ LinkedIn posts
  • 2 Slideshares
  • 1 byline article for PR to promote to trade press
  • 1 webinar
  • 2-3 10-minute mini-webinars
  • 5 to 10 Youtube videos
  • 2 podcasts
  • 1 or more infographics.
In this way, all campaign content can keep a common “voice” and key message(s).