Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. - (The Content Marketing Institute)

Content Marketing

WinGreen provides comprehensive content marketing services to help clients build effective pipelines of sales prospects. Clients can take advantage of a completely outsourced content marketing capability or selectively choose the components of content marketing that they require for their organizations.

Content Creation
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Inbound Marketing
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Email Marketing
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Holy Office Windows Batman!Our marketing consultants use multiple tools to identify topics, themes, and keywords that your targets are searching for on the Web. We then develop campaigns and content that match the topics that are likely to attract the most visitors.

WinGreen utilizes a “write once, use many” approach for all of your campaigns. Campaign assets in multiple media – blog posts, webcasts, podcasts, etc. — are created from what we call “the exploding white paper”. Learn More 

For each campaign, WinGreen can also provide promotion of all of the content assets. We’ll set up and optimize your blog, your content Web pages, and your social media posting. We also offer email marketing, pay-per-click advertising, and paid sponsorship for outbound promotion of content.

The final component of content marketing is the capture of incoming leads. We set up landing pages, optimized registration forms on your own website, database de-duplication and management, and real-time alerting of new leads as they respond. WinGreen can plug you into the WinGreen System Architecture and run everything for you. Or, if you’ve already invested in marketing automation and CRM, we’ll integrate our software into your platform and manage and administer as much or as little as you need.  The choice is yours. The expertise is ours.

To learn more about how content marketing can improve your business click the image on the right to download your free ebook

Seven Ways Content Marketing Improves Lead Generation Results