Uncategorized

/Uncategorized

Guide to Networking at Dreamforce’14

Ed.Note: This blog post is excerpted from an ebook entitled The Guide to Networking at Dreamforce 2014, published by Ringlead Inc. and WinGreen Marketing Systems, authored by T.M. Hawley, edited by Amanda Nelson, and designed by Allyson Johnson. The original ebook is a free download for Salesforce, Sales, and Marketing professionals and may be requested at http://goo.gl/MYeK74

Heading to Dreamforce in 2014? You’ve probably been attending trade shows and conferences for years. So you no doubt are well aware of what great networking opportunities these events are. Conferences such as Dreamforce, salesforce.com’s user conference and the largest cloud computing conference in the world, give you an exceptional chance to become a known quantity to your peers. What you might not be so aware of, however, is the […]

By |Thursday, Oct 9, 2014|Lead Generation, Marketing Automation, Uncategorized|0 Comments

Improve Your Sales Results with the New Generation of Marketing

WinGreen Marketing Systems had been invited to present an educational seminar on marketing for early stage tech companies to the New Jersey Technology Council in March. Unfortunately, the conference ended up being cancelled.

The presentation was entitled “A Smarter Way to Generate Sales Leads — Improve Your Sales Results with the New Generation of Marketing”. We’re happy to post here the content marketing and lead generation tips we were going to be presenting at the conference. We hope you find this presentation to be informative and interesting.

 

Most of the concepts and techniques discussed in this presentation are documented in much more detail in WinGreen’s Resource Center.  Visit the Resource Center to see more tips, techniques, and methods, available in our many e-books.

#NJTC #leadgeneration #contentmarketing

 

Content Marketing E-Book “Ten B2B Content Marketing Mistakes & How to Avoid Them”

Content Marketing Tips Available for Qualified Marketing Professionals
FOR IMMEDIATE RELEASE

DOWNINGTOWN, PA, January 8, 2014 – WinGreen Marketing Systems, a content marketing agency, announced the release of a new e-book entitled Ten B2B Content Marketing Mistakes and How to Avoid Them. The e-book is available free of charge to qualified marketing professionals who may request their copies by visiting www.wingreenmarketing.com/ten-b2b-content-marketing-mistakes.

The fifteen-page e-book presents ten critical mistakes found by researchers to be common among content marketing programs that performed below expectations and offers tips and techniques on overcoming them.

The e-book is an independently authored primer, presented to the marketing community by WinGreen Marketing Systems as part of its Marketing White Paper Series, which covers topics related to content marketing, email marketing, inbound marketing, and sales lead generation. […]

Salesforce.com De-Duplication Apps Overview from Ringlead

WinGreen’s valued partner Ringlead — the leading de-duplication, data cleansing, and data management provider for the Salesforce.com platform — recently presented their updated Applications Overview at Dreamforce.  Here it is for our readers who are seeking ways to tame the data within their Salesforce environments.

 

We’ve been a RingLead user and partner for over four years and wholeheartedly endorse and resell their products. If you’re using Salesforce, you need Ringlead. And if you’re looking for help maximizing your investment in the Salesforce Platform with Ringlead, call us at (650) LEAD GEN or contact us at www.wingreenmarketing.com/contact-us . We can set up and run an entire “marketing machine”, including Salesforce, Ringlead, an outbound email platform, a target email database, and all the content you need. Contact us. We’re “A […]

Content Marketing Improves Lead Generation — #7 of 7

Here is the seventh and final installment of our seven ways that content marketing improves lead generation results.  All seven  — plus more information — are published in the WinGreen-sponsored, free e-book, Seven Ways that Content Marketing Improves Lead Generation Results, which is available in the WinGreen Resource Center.
7. Content Marketing Provides Ease of Testing and Changing Campaigns and Content
The ability to instantly track results and measure the effectiveness of almost any imaginable metric in content marketing also provides the marketer with the ability to test different variables, adapt and change campaigns on the fly, and increase or decrease focus or investment in specific, well-defined target areas.

Online dashboards, reports, and tables allow marketing and sales management to see near real time results of campaign topics, […]

Content Marketing Improves Lead Generation – # 6 of 7

In this post, we’re presenting the penultimate way that content marketing improves lead generation results. The e-book has all seven, if you’d like to skip ahead.  In the meantime, here’s #6, “Performance Measurement and Tracking”.
6. Improved Performance Tracking and Measurement for Lead Generation
Technology hasn’t just made creation and execution of lead generation campaigns easier, more broad-reaching, and more cost-effective. It has also provided measurement and reporting capabilities that allow marketers, sales professionals, and their management to instantly see the results of their lead generation activities.

Content marketing and its associated emailing, marketing automation, and CRM systems provide deeper and richer tracking capabilities than the marketers of the 20th century could have even imagined. Whereas the marketer of 1995 only knew how many direct mail pieces […]

Why Outsourced Content Marketing Makes Sense

Content marketing has become an indispensable tactic in the arsenal of today’s marketers. Online content marketing reaches more potential buyers, more quickly, and at lower cost than conventional direct mail or other traditional marketing techniques, and addresses the change in the buyer-seller relationship that has created the need for marketers to entice target buyers to “opt in” or “self identify” themselves to the process of being sold products or services.

However, because online content marketing is in its infancy, many challenges face the marketing and sales professionals who want the benefits of this marketing method. Software and technology platforms for managing campaigns, mass emailing in bulk, and automating lead and contact data capture are expensive and difficult to integrate with each other. Content marketing, by its […]

Content Marketing Improves Lead Generation – #4 of 7

Here’s the 4th installment of the Seven Ways Content Marketing Improves Lead Generation. One important attribute of content marketing is that quality control over the types of leads you’ll generate is automatically built in.
4. Built-In Quality Control
The first step in creating a content marketing campaign or series is to define precisely who your targets are.  At WinGreen, we use the term “the perfect prospect” to vividly describe this tactic.

Ideally, the marketing folks will work closely with the sales folks to agree on exactly what the “perfect prospect” looks like.  The target list should define the target population to be emailed in terms of:

Geography.  Where are your targets located?  Don’t promote content to St. Louis if you have no salespeople there.
Industry. Select which industries for which […]

Content Marketing Improves Lead Generation – #2 of 7

Here’s the second article on the seven ways content marketing improves lead generation results. Don’t forget: You can get the e-book with all seven ways (plus more) by visiting http://wingreenmarketing.com/seven-ways-content-marketing-improves-lead-generation/
2. Content Marketing Delivers Results with Significantly Better Economics
The World Wide Web and email present a new model of outreach with economics that are orders of magnitude more compelling than traditional direct-marketing or telemarketing. The marketer of 1995 might conduct a direct mail campaign to a list of 50,000 people at a cost of $0.75 per name and address, $2.50 per color printed promo letter, $2.00 per insert, $1.00 for postage, and $0.50 per mailing house drop — $337,500 for the campaign (without the telephone follow-up, if outsourced) – and get a 1% response rate (500 […]

Tip #5 for Lead Nurturing: Consistent repetition, consistent repetition, consistent repetition

There are two key concepts within this section. The first is repetition. The second is consistency. Since they go hand in hand, we’ve made them a single “key rule”.

Like almost everything in marketing, lead nurturing relies on repetition for its multiplying effect on success. Once a new lead is acquired and it is determined that he or she is interested but just not now, lead nurturing should begin immediately. As weekly or bi-weekly drip emails begin to be sent, the prospect may or may not be reading them or taking advantage of the useful information they contain. But over time, as the “conversation” grows, and as the prospect comes to expect the weekly email, and as trust builds that these emails are useful rather than […]