Salesforce Integration

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Salesforce.com De-Duplication Apps Overview from Ringlead

WinGreen’s valued partner Ringlead — the leading de-duplication, data cleansing, and data management provider for the Salesforce.com platform — recently presented their updated Applications Overview at Dreamforce.  Here it is for our readers who are seeking ways to tame the data within their Salesforce environments.

 

We’ve been a RingLead user and partner for over four years and wholeheartedly endorse and resell their products. If you’re using Salesforce, you need Ringlead. And if you’re looking for help maximizing your investment in the Salesforce Platform with Ringlead, call us at (650) LEAD GEN or contact us at www.wingreenmarketing.com/contact-us . We can set up and run an entire “marketing machine”, including Salesforce, Ringlead, an outbound email platform, a target email database, and all the content you need. Contact us. We’re “A […]

By |Monday, Jan 6, 2014|Digital Marketing, Email Marketing, Inbound Marketing, Lead Generation, Marketing Automation, Measurable Marketing, Outbound Marketing, Salesforce Integration, Uncategorized|Comments Off on Salesforce.com De-Duplication Apps Overview from Ringlead

Content Marketing Improves Lead Generation – # 6 of 7

In this post, we’re presenting the penultimate way that content marketing improves lead generation results. The e-book has all seven, if you’d like to skip ahead.  In the meantime, here’s #6, “Performance Measurement and Tracking”.
6. Improved Performance Tracking and Measurement for Lead Generation
Technology hasn’t just made creation and execution of lead generation campaigns easier, more broad-reaching, and more cost-effective. It has also provided measurement and reporting capabilities that allow marketers, sales professionals, and their management to instantly see the results of their lead generation activities.

Content marketing and its associated emailing, marketing automation, and CRM systems provide deeper and richer tracking capabilities than the marketers of the 20th century could have even imagined. Whereas the marketer of 1995 only knew how many direct mail pieces […]

By |Friday, Dec 6, 2013|Content Marketing, Digital Marketing, Email Marketing, Inbound Marketing, Lead Generation, Marketing Automation, Measurable Marketing, Outbound Marketing, Salesforce Integration, Uncategorized|Comments Off on Content Marketing Improves Lead Generation – # 6 of 7

Content Marketing Improves Lead Generation — #5 of 7

Here is the fifth of the seven ways content marketing improves lead generation.
5. Content Marketing Provides the Ability to Nurture Prospects that Are Not Ready to Buy
Research has shown that 70% of the new leads generated by today’s marketing campaigns are “interested”, but are just not ready to make a purchase now. In the past, before marketing automation was available, sales professionals were trained to simply discard the leads that weren’t ready to buy in a timely fashion, regardless of their level of interest. Now, with content marketing supporting lead generation, lead nurturing, and brand promotion, new leads who are interested but not ready to purchase can be put into a lead nurturing process to be continuously engaged until such time as they can move forward toward a purchase.

Many sales organizations were […]

By |Tuesday, Dec 3, 2013|Content Marketing, Digital Marketing, Email Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Measurable Marketing, Outbound Marketing, Salesforce Integration|Comments Off on Content Marketing Improves Lead Generation — #5 of 7

Why You Should Consider Outsourcing Your Content Marketing

Outsourced content marketing is paying off handsomely for those firms who have embraced the concept, planned their outsourcing transitions, and worked closely with their providers. A reasonable expectation for a mid-sized technology firm transitioning from conventional in-house lead generation to outsourced content marketing would be 3X more leads at 50% lower cost-per-lead.

Outsourcing your content marketing function delivers many advantages and benefits. Here’s a quick table showing the positive impact of outsourced content marketing.

Features
Benefits

Comprehensive, outsourced content marketing

Significant cost savings (25% to 50% lower cost than in-house content marketing; 50% to 80% less cost than in-house conventional lead generation)
See immediate results.  No ramp-up
Avoid hiring and training
Avoid software and hardware investment, configuration, administration
Fixed monthly retainer. No variable costs.
Flexibility. Scale up or down as needed.

Content marketing agency creates all […]

By |Thursday, Oct 31, 2013|Content Development, Content Marketing, Email Marketing, High Technology, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Consulting, Measurable Marketing, Outbound Marketing, Salesforce Integration|Comments Off on Why You Should Consider Outsourcing Your Content Marketing

WinGreen Marketing Systems Launches New Website

WinGreen Marketing Systems launches new website. By visiting our new website you can learn how WinGreen can help your lead generation efforts with content marketing and marketing automation.  Please visit our Resources page at wingreenmarketing.com/resources for some exciting new white papers.

We look forward to your comments.

By |Wednesday, Oct 9, 2013|Content Development, Email Marketing, Inbound Marketing, Lead Generation, Marketing Automation, Outbound Marketing, Salesforce Integration|Comments Off on WinGreen Marketing Systems Launches New Website