3. Content Marketing Delivers a Broad Reach
The economics of online content marketing allow the marketer to broaden the reach of the company’s campaigns to include many more targeted contacts. Using the previous post’s economic analysis, one could spend the same $337,500 that reaches 50,000 targets with direct mail to broaden the reach to 350,000 targets with content marketing. The economic advantages of content marketing have given the marketer (and the CFO) significantly more flexibility in the marketing budget.
By definition, lead generation campaigns deliver better results when they reach more potential prospects and influencers. Reaching 100,000 people that meet your target profile will obviously deliver more leads than reaching 5000 people (with all else equal).
Content marketing allows you to deliver a personalized email, offering interesting, useful, […]