Marketing Automation

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Guide to Networking at Dreamforce’14

Ed.Note: This blog post is excerpted from an ebook entitled The Guide to Networking at Dreamforce 2014, published by Ringlead Inc. and WinGreen Marketing Systems, authored by T.M. Hawley, edited by Amanda Nelson, and designed by Allyson Johnson. The original ebook is a free download for Salesforce, Sales, and Marketing professionals and may be requested at http://goo.gl/MYeK74

Heading to Dreamforce in 2014? You’ve probably been attending trade shows and conferences for years. So you no doubt are well aware of what great networking opportunities these events are. Conferences such as Dreamforce, salesforce.com’s user conference and the largest cloud computing conference in the world, give you an exceptional chance to become a known quantity to your peers. What you might not be so aware of, however, is the […]

By |Thursday, Oct 9, 2014|Lead Generation, Marketing Automation, Uncategorized|Comments Off on Guide to Networking at Dreamforce’14

50 Steps to an Outstanding Webinar — Part III

Effective Follow Up
Production Team
It’s important to conduct thorough follow-up activities soon after the completion of the broadcast. Regardless of what type of webcast you’ve completed, you’ll want to review what went well, what went wrong, and what you can do to improve. Immediately after the conclusion of the broadcast, set up a new conference bridge and get your webinar team together. Do not just tell everyone to “stay on the line”. The team will be discussing internal matters related to the logistics, planning, and delivery of the webinar. You will not want outside parties listening to potential “dirty laundry”.
What went well?
Do a five to ten minute brainstorm on the question “What went well?” Capture all participants’ opinions on a whiteboard or flip chart or Evernote […]

By |Thursday, Jul 10, 2014|Content Marketing, Digital Marketing, Lead Generation, Marketing Automation|Comments Off on 50 Steps to an Outstanding Webinar — Part III

50 Steps to an Outstanding Webinar – Part II

50 Things to Do to Produce a Great Webinar
Planning and producing a great webinar requires effective project management and time management. Once you’ve committed to broadcasting to a live audience on a particular date and time, you can’t let any of your milestones slip, or you’ll find yourself unprepared when the time comes to click the “Start” button.

Here are the things you need to do, in the order you need to do them.
One month ahead of broadcast
1. Choose a date and time. In general, B2B webinars should be held on Tuesday, Wednesday, or Thursday. If you’re expecting a coast-to-coast audience, schedule for sometime between 12:00 Noon and 4:00 PM Eastern Time, which will allow your west coast attendees to view between 9:00 AM and 1:00 […]

By |Thursday, Jun 26, 2014|Content Marketing, Digital Marketing, Lead Generation, Marketing Automation, Measurable Marketing, Outbound Marketing|Comments Off on 50 Steps to an Outstanding Webinar – Part II

50 Steps to an Outstanding Webinar – Part I

This is Part I of a three-part series on producing great webinars that deliver B2B sales leads. In this post, we’ll introduce why webinars work so well along with the challenges in producing them. In the second part, we’ll give you the whole list, a whopping 50-step checklist for doing your webinar right. Finally, in the third part, we’ll talk about the follow-up.
Introduction
Webcasts or web seminars (“webinars”) are an exceptionally valuable part of the content mix for B2B lead generation in technology and industrial companies. When used in conjunction with other content media such as white papers, e-books, infographics, blogs, and video, webinars help attract specific types of prospects at specific times during their evaluation process. They help identify the level of interest of sales […]

By |Monday, Jun 23, 2014|Content Marketing, Lead Generation, Marketing Automation, Measurable Marketing|Comments Off on 50 Steps to an Outstanding Webinar – Part I

Improve Your Sales Results with the New Generation of Marketing

WinGreen Marketing Systems had been invited to present an educational seminar on marketing for early stage tech companies to the New Jersey Technology Council in March. Unfortunately, the conference ended up being cancelled.

The presentation was entitled “A Smarter Way to Generate Sales Leads — Improve Your Sales Results with the New Generation of Marketing”. We’re happy to post here the content marketing and lead generation tips we were going to be presenting at the conference. We hope you find this presentation to be informative and interesting.

 

Most of the concepts and techniques discussed in this presentation are documented in much more detail in WinGreen’s Resource Center.  Visit the Resource Center to see more tips, techniques, and methods, available in our many e-books.

#NJTC #leadgeneration #contentmarketing

 

By |Monday, May 5, 2014|Content Marketing, Email Marketing, Lead Generation, Marketing Automation, Measurable Marketing, Outbound Marketing, Uncategorized|Comments Off on Improve Your Sales Results with the New Generation of Marketing

Salesforce.com De-Duplication Apps Overview from Ringlead

WinGreen’s valued partner Ringlead — the leading de-duplication, data cleansing, and data management provider for the Salesforce.com platform — recently presented their updated Applications Overview at Dreamforce.  Here it is for our readers who are seeking ways to tame the data within their Salesforce environments.

 

We’ve been a RingLead user and partner for over four years and wholeheartedly endorse and resell their products. If you’re using Salesforce, you need Ringlead. And if you’re looking for help maximizing your investment in the Salesforce Platform with Ringlead, call us at (650) LEAD GEN or contact us at www.wingreenmarketing.com/contact-us . We can set up and run an entire “marketing machine”, including Salesforce, Ringlead, an outbound email platform, a target email database, and all the content you need. Contact us. We’re “A […]

By |Monday, Jan 6, 2014|Digital Marketing, Email Marketing, Inbound Marketing, Lead Generation, Marketing Automation, Measurable Marketing, Outbound Marketing, Salesforce Integration, Uncategorized|Comments Off on Salesforce.com De-Duplication Apps Overview from Ringlead

Content Marketing Improves Lead Generation — #7 of 7

Here is the seventh and final installment of our seven ways that content marketing improves lead generation results.  All seven  — plus more information — are published in the WinGreen-sponsored, free e-book, Seven Ways that Content Marketing Improves Lead Generation Results, which is available in the WinGreen Resource Center.
7. Content Marketing Provides Ease of Testing and Changing Campaigns and Content
The ability to instantly track results and measure the effectiveness of almost any imaginable metric in content marketing also provides the marketer with the ability to test different variables, adapt and change campaigns on the fly, and increase or decrease focus or investment in specific, well-defined target areas.

Online dashboards, reports, and tables allow marketing and sales management to see near real time results of campaign topics, […]

By |Monday, Dec 9, 2013|Content Marketing, Email Marketing, Lead Generation, Marketing Automation, Measurable Marketing, Outbound Marketing, Uncategorized|Comments Off on Content Marketing Improves Lead Generation — #7 of 7

Content Marketing Improves Lead Generation – # 6 of 7

In this post, we’re presenting the penultimate way that content marketing improves lead generation results. The e-book has all seven, if you’d like to skip ahead.  In the meantime, here’s #6, “Performance Measurement and Tracking”.
6. Improved Performance Tracking and Measurement for Lead Generation
Technology hasn’t just made creation and execution of lead generation campaigns easier, more broad-reaching, and more cost-effective. It has also provided measurement and reporting capabilities that allow marketers, sales professionals, and their management to instantly see the results of their lead generation activities.

Content marketing and its associated emailing, marketing automation, and CRM systems provide deeper and richer tracking capabilities than the marketers of the 20th century could have even imagined. Whereas the marketer of 1995 only knew how many direct mail pieces […]

By |Friday, Dec 6, 2013|Content Marketing, Digital Marketing, Email Marketing, Inbound Marketing, Lead Generation, Marketing Automation, Measurable Marketing, Outbound Marketing, Salesforce Integration, Uncategorized|Comments Off on Content Marketing Improves Lead Generation – # 6 of 7

Content Marketing Improves Lead Generation — #5 of 7

Here is the fifth of the seven ways content marketing improves lead generation.
5. Content Marketing Provides the Ability to Nurture Prospects that Are Not Ready to Buy
Research has shown that 70% of the new leads generated by today’s marketing campaigns are “interested”, but are just not ready to make a purchase now. In the past, before marketing automation was available, sales professionals were trained to simply discard the leads that weren’t ready to buy in a timely fashion, regardless of their level of interest. Now, with content marketing supporting lead generation, lead nurturing, and brand promotion, new leads who are interested but not ready to purchase can be put into a lead nurturing process to be continuously engaged until such time as they can move forward toward a purchase.

Many sales organizations were […]

By |Tuesday, Dec 3, 2013|Content Marketing, Digital Marketing, Email Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Measurable Marketing, Outbound Marketing, Salesforce Integration|Comments Off on Content Marketing Improves Lead Generation — #5 of 7

Content Marketing Improves Lead Generation – #3 of 7

3. Content Marketing Delivers a Broad Reach
The economics of online content marketing allow the marketer to broaden the reach of the company’s campaigns to include many more targeted contacts.  Using the previous post’s economic analysis, one could spend the same $337,500 that reaches 50,000 targets with direct mail to broaden the reach to 350,000 targets with content marketing.  The economic advantages of content marketing have given the marketer (and the CFO) significantly more flexibility in the marketing budget.

By definition, lead generation campaigns deliver better results when they reach more potential prospects and influencers.  Reaching 100,000 people that meet your target profile will obviously deliver more leads than reaching 5000 people (with all else equal).

Content marketing allows you to deliver a personalized email, offering interesting, useful, […]

By |Monday, Nov 4, 2013|Content Development, Content Marketing, Digital Marketing, Email Marketing, Inbound Marketing, Lead Generation, Marketing Automation, Marketing Consulting, Measurable Marketing, Outbound Marketing|Comments Off on Content Marketing Improves Lead Generation – #3 of 7