High Technology

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Why You Should Consider Outsourcing Your Content Marketing

Outsourced content marketing is paying off handsomely for those firms who have embraced the concept, planned their outsourcing transitions, and worked closely with their providers. A reasonable expectation for a mid-sized technology firm transitioning from conventional in-house lead generation to outsourced content marketing would be 3X more leads at 50% lower cost-per-lead.

Outsourcing your content marketing function delivers many advantages and benefits. Here’s a quick table showing the positive impact of outsourced content marketing.

Features
Benefits

Comprehensive, outsourced content marketing

Significant cost savings (25% to 50% lower cost than in-house content marketing; 50% to 80% less cost than in-house conventional lead generation)
See immediate results.  No ramp-up
Avoid hiring and training
Avoid software and hardware investment, configuration, administration
Fixed monthly retainer. No variable costs.
Flexibility. Scale up or down as needed.

Content marketing agency creates all […]