Effective Follow Up
It’s important to conduct thorough follow-up activities soon after the completion of the broadcast. Regardless of what type of webcast you’ve completed, you’ll want to review what went well, what went wrong, and what you can do to improve. Immediately after the conclusion of the broadcast, set up a new conference bridge and get your webinar team together. Do not just tell everyone to “stay on the line”. The team will be discussing internal matters related to the logistics, planning, and delivery of the webinar. You will not want outside parties listening to potential “dirty laundry”.
What went well?
Do a five to ten minute brainstorm on the question “What went well?” Capture all participants’ opinions on a whiteboard or flip chart or Evernote […]
Effective Follow Up
50 Things to Do to Produce a Great Webinar
Planning and producing a great webinar requires effective project management and time management. Once you’ve committed to broadcasting to a live audience on a particular date and time, you can’t let any of your milestones slip, or you’ll find yourself unprepared when the time comes to click the “Start” button.
Here are the things you need to do, in the order you need to do them.
One month ahead of broadcast
1. Choose a date and time. In general, B2B webinars should be held on Tuesday, Wednesday, or Thursday. If you’re expecting a coast-to-coast audience, schedule for sometime between 12:00 Noon and 4:00 PM Eastern Time, which will allow your west coast attendees to view between 9:00 AM and 1:00 […]
This is Part I of a three-part series on producing great webinars that deliver B2B sales leads. In this post, we’ll introduce why webinars work so well along with the challenges in producing them. In the second part, we’ll give you the whole list, a whopping 50-step checklist for doing your webinar right. Finally, in the third part, we’ll talk about the follow-up.
Webcasts or web seminars (“webinars”) are an exceptionally valuable part of the content mix for B2B lead generation in technology and industrial companies. When used in conjunction with other content media such as white papers, e-books, infographics, blogs, and video, webinars help attract specific types of prospects at specific times during their evaluation process. They help identify the level of interest of sales […]
WinGreen Marketing Systems had been invited to present an educational seminar on marketing for early stage tech companies to the New Jersey Technology Council in March. Unfortunately, the conference ended up being cancelled.
The presentation was entitled “A Smarter Way to Generate Sales Leads — Improve Your Sales Results with the New Generation of Marketing”. We’re happy to post here the content marketing and lead generation tips we were going to be presenting at the conference. We hope you find this presentation to be informative and interesting.
Most of the concepts and techniques discussed in this presentation are documented in much more detail in WinGreen’s Resource Center. Visit the Resource Center to see more tips, techniques, and methods, available in our many e-books.
#NJTC #leadgeneration #contentmarketing
Content Marketing Tips Available for Qualified Marketing Professionals
FOR IMMEDIATE RELEASE
DOWNINGTOWN, PA, January 8, 2014 – WinGreen Marketing Systems, a content marketing agency, announced the release of a new e-book entitled Ten B2B Content Marketing Mistakes and How to Avoid Them. The e-book is available free of charge to qualified marketing professionals who may request their copies by visiting www.wingreenmarketing.com/ten-b2b-content-marketing-mistakes.
The fifteen-page e-book presents ten critical mistakes found by researchers to be common among content marketing programs that performed below expectations and offers tips and techniques on overcoming them.
The e-book is an independently authored primer, presented to the marketing community by WinGreen Marketing Systems as part of its Marketing White Paper Series, which covers topics related to content marketing, email marketing, inbound marketing, and sales lead generation. […]
Here is the seventh and final installment of our seven ways that content marketing improves lead generation results. All seven — plus more information — are published in the WinGreen-sponsored, free e-book, Seven Ways that Content Marketing Improves Lead Generation Results, which is available in the WinGreen Resource Center.
7. Content Marketing Provides Ease of Testing and Changing Campaigns and Content
The ability to instantly track results and measure the effectiveness of almost any imaginable metric in content marketing also provides the marketer with the ability to test different variables, adapt and change campaigns on the fly, and increase or decrease focus or investment in specific, well-defined target areas.
Online dashboards, reports, and tables allow marketing and sales management to see near real time results of campaign topics, […]
In this post, we’re presenting the penultimate way that content marketing improves lead generation results. The e-book has all seven, if you’d like to skip ahead. In the meantime, here’s #6, “Performance Measurement and Tracking”.
6. Improved Performance Tracking and Measurement for Lead Generation
Technology hasn’t just made creation and execution of lead generation campaigns easier, more broad-reaching, and more cost-effective. It has also provided measurement and reporting capabilities that allow marketers, sales professionals, and their management to instantly see the results of their lead generation activities.
Content marketing and its associated emailing, marketing automation, and CRM systems provide deeper and richer tracking capabilities than the marketers of the 20th century could have even imagined. Whereas the marketer of 1995 only knew how many direct mail pieces […]
Here is the fifth of the seven ways content marketing improves lead generation.
5. Content Marketing Provides the Ability to Nurture Prospects that Are Not Ready to Buy
Research has shown that 70% of the new leads generated by today’s marketing campaigns are “interested”, but are just not ready to make a purchase now. In the past, before marketing automation was available, sales professionals were trained to simply discard the leads that weren’t ready to buy in a timely fashion, regardless of their level of interest. Now, with content marketing supporting lead generation, lead nurturing, and brand promotion, new leads who are interested but not ready to purchase can be put into a lead nurturing process to be continuously engaged until such time as they can move forward toward a purchase.
Many sales organizations were […]
Content marketing has become an indispensable tactic in the arsenal of today’s marketers. Online content marketing reaches more potential buyers, more quickly, and at lower cost than conventional direct mail or other traditional marketing techniques, and addresses the change in the buyer-seller relationship that has created the need for marketers to entice target buyers to “opt in” or “self identify” themselves to the process of being sold products or services.
However, because online content marketing is in its infancy, many challenges face the marketing and sales professionals who want the benefits of this marketing method. Software and technology platforms for managing campaigns, mass emailing in bulk, and automating lead and contact data capture are expensive and difficult to integrate with each other. Content marketing, by its […]
Here’s the 4th installment of the Seven Ways Content Marketing Improves Lead Generation. One important attribute of content marketing is that quality control over the types of leads you’ll generate is automatically built in.
4. Built-In Quality Control
The first step in creating a content marketing campaign or series is to define precisely who your targets are. At WinGreen, we use the term “the perfect prospect” to vividly describe this tactic.
Ideally, the marketing folks will work closely with the sales folks to agree on exactly what the “perfect prospect” looks like. The target list should define the target population to be emailed in terms of:
Geography. Where are your targets located? Don’t promote content to St. Louis if you have no salespeople there.
Industry. Select which industries for which […]