Content marketing has become an indispensable tactic in the arsenal of today’s marketers. Online content marketing reaches more potential buyers, more quickly, and at lower cost than conventional direct mail or other traditional marketing techniques, and addresses the change in the buyer-seller relationship that has created the need for marketers to entice target buyers to “opt in” or “self identify” themselves to the process of being sold products or services.
However, because online content marketing is in its infancy, many challenges face the marketing and sales professionals who want the benefits of this marketing method. Software and technology platforms for managing campaigns, mass emailing in bulk, and automating lead and contact data capture are expensive and difficult to integrate with each other. Content marketing, by its […]